Anthony D. Paige

Imaginary Girl

Our challenge was clear - craft an online campaign for the much-loved Hendrick's brand - one benefitting of its peculiar past and its dedicated drinks while sparking sales and awareness within the saturated gin market.
Our strategy was simple, but effective. Identify and recruit key social influencers into the Hendrick’s Curiositorium social program. Inspire this group to spread the Hendrick’s word. Ultimately leading to advocacy based acquisition.
Our answer came in the shape of:

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