Anthony D. Paige

Mootopia

- Aiming to once again capture the attention of viewers as the widely successful and classic "Got Milk?" campaign that we all recall is one tall order. - Goodby responded by creating a world of Milk, where teeth are white, hair is shiny, and the overwhelming

- Hilarious and poignant in it's own narcissistic excess, Mootopia drew in users, engaging them in web and social media games which involved Milk-themed trivia, cow-tickling, an animated Mootopia national-anthem sing-along pop-up book. That kind of stuff.

According to Wikipedia[NEEDS LINK?], 'Got Milk? is one of the most famous commodity brand and influential campaigns in the United States.'

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